BizSugar.com › Marketing › Four Marketing Strategies That Paid Off for Small Companies - WSJ - WSJ

Without a lot of money to spend, these firms had to get creative to land customers.

It’s the classic small-business problem: You need to let a lot of people know who you are and what you do. But you don’t have a lot of money to spend.

That’s when it’s time to get creative—and a little audacious. Many small businesses lacking in cash have found inexpensive ways to spread the word.

Here’s a look at what they’ve done, and what they’ve achieved.