When you buy a logotype or design your brand's image, you may be a little resistant to change. But as we'll see below, change can sometimes be a good thing.
Effects a Logo Change Can Have on Your Brand
Posted by ivanpw under MarketingFrom http://www.noobpreneur.com 4087 days ago
Made Hot by: OpenSourceMedia on February 20, 2013 1:43 pm
Who Voted for this Story
Subscribe
“Lisa: I have not heard about the expression, "engagement...”
“Adam: Do you have a favorite tool at the moment?...”
“Adam: I have to look into this issue in the near future... ;)...”
“Rachel: Thanks for your input. I tend to agree with you. It was...”
“Hey Martin,
Honestly, no. I think that most people can tell that they are...”
Comments
4087 days ago
Interesting post. The relationship between some brands and their logos is truly complex. Clearly, there is more to a brand and a company than a logo, and a cool logo does not guarantee a great company. On the other hand, once the association between a logo and the brand it represents is created, customers often react badly to even the simplest changes. (Think change to The Gap logo a few years ago.) Once customers love your logo and fully connect with it as the symbol of your brand, be careful not to rock the boat.