It is essential to have the right marketing strategies in place to grow your business. Then it is a matter of selecting the marketing tactics to support the strategies. Here is a simple way to make sure you select the right marketing tactics that align with your strategic focus.


Written by SusanBrown
1184 days ago

Susan, this is a great idea…

I often see business owners who do this process completely backwards. They’ll set up a website, for example, and then add the chat box, FAQ, etc because everyone else seems to have these things. But, they never stop to consider the why behind it all.

By focusing first on the specific, valuable qualities your business has to offer, it becomes much easier to figure out the best ways to express it to your customers. It also helps to ensure that your messages and actions all have a common, central theme.

Written by m4bmarketing
1184 days ago

Thank you Susan. You are so right about asking why and totally agree about the common messages and action. Also doing it backwards only makes it more complex for the business and customers.


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