Do Not Overlook the Importance of Sub Marketing Activities

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 4841 days ago
Made Hot by: sannwood on January 27, 2011 4:03 pm

As the marketer of your brand it is essential you know what marketing activities (including what I call sub activities) produce the greatest results and to do it in the most effective way. After all who has time or money to waste? Here are simple tips to track their effectiveness.

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Comments

Written by Adam_Gottlieb
4841 days ago

Susan,

These activities are important for sure... and having a running evaluation of them is even more important. It's so easy to get caught up in these "sub-marketing" efforts- even those that aren't so effective- that one can quickly get pulled off track.

Adam

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Written by m4bmarketing
4840 days ago

Hi Adam,

Thanks for your comment and you are right about getting caught in them as the list seems to grow each week.

Susan

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Written by yoni67
4841 days ago

Susan,

"Sub" marketing? I expected something like this: I have a 150 meter kilo-class nuclear submarine for sale...asking price 1.2 billion $.

Now I get it of course. Sub-marketing. Twitter, Facebook. catching up on all of those marketing activities that we don't always have time for. You are right in suggesting coming up with a schedule. Without that, they can easily fall by the wayside and become neglected.

Yoni

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Written by m4bmarketing
4841 days ago

Hi Yoni,

Sounds like a bargain.

I couldn't think of a better term but it is not so much the activities as the results you get from them.

For example I used to post my articles to another site and looking at the results over time it was clearly a waste of time so I stopped.

Susan

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