Dancing the Political Brand Equity Tango on Social Media

Posted by RossKimbarovsky under Marketing
From http://blog.crowdspring.com 2767 days ago
Made Hot by: bizyolk on October 1, 2016 2:26 am

This year’s American presidential race has been one of the most contentious in modern history. The level of polarization in the electorate is astounding. And in the middle of the mudslinging and grandstanding are some very, very uncomfortable brands.

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Comments

Written by tiroberts
2763 days ago

this was an interesting article. Thanks for sharing

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Written by HeatherStone
2764 days ago

It seems more like some brands -- Ford is one example -- are trying harder to distance themselves from the campaign rhetoric than has been necessary in past elections. That may be less about brands getting involved with the campaign than about those brands trying to distance themselves, at least publicly, from some of the more volatile discussions.

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Written by RossKimbarovsky
2763 days ago

That's a good observation, Heather. I suspect that a contributing factor to what you've said is that we're scrutinizing rhetoric more broadly because more people are online, more of what is said goes public quickly, and there's a great deal of polarization (particularly in this election) that we haven't seen in some time.

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