Last Friday I attended a meeting with a client we have been working with for just over six months. This professional services business had grasped the importance of online and we have been helping them to build a content marketing strategy and more effective web presence.
So far, this project has gone very well with an overall increase of almost 300% achieved but as with any great business, the senior managers here are ambitious and not easily impressed with analytical data – they’re impatient to see how these increases convert into customers and more traditional business KPIs.
Content Marketing 101: Tell The Stories Of The Problems You Solve
Posted by nialldevitt under MarketingFrom http://tweakyourbiz.com 3711 days ago
Made Hot by: NanoTechnologyMedia on February 28, 2014 12:27 am
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