BizSugar.com › Marketing › Christmas in July – 8 Tips for Preparing for the Holiday Retail Season

It’s hard to even contemplate Christmas in July, but now is the best time for small retailers to kick off planning for the busy holiday season. After all, it’s the best way to manage seasonal cash flow! It’s a big market with a big window, so preparation is key to success.Here’s what you can do right now to prepare.