BizSugar.com › Marketing › Businesses Are People, Too: How To Humanize Business Online

"These days, the name of the game for online marketers is “engagement,” rather than ROI. Many social media pros advise everyone involved with a company’s online activities – whether they are the business owner, in the C-Suite, a part-time community manager, or somewhere in between – to be human in their interactions when posting on social media or otherwise representing the company online...."