Building Customer Loyalty - Smart Business Trends | Small business news; tips; networking

Posted by chrisanderson316 under Marketing
From http://smartbusinesstrends.com 4030 days ago
Made Hot by: Digitaladvert on April 27, 2013 2:30 pm

What is customer loyalty, why it is essential to build customer loyalty and how it can be the difference between success and failure for any business. Plus how businesses can build customer loyalty and turn one-time buyers into returning customers.

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Comments

Written by AngelBiz
4027 days ago

Excellent tips on how to improve customer loyalty. It costs 10 times more to attract new customers than to keep the existing ones. Yet I am amazed at how many businesses fail to reward their loyal customers and constantly chase the new ones. Many of the offers they provide are only valid for new customers. Why not reward the loyal ones with the same or similar offers. After all, they are the ones who keep coming back to your business.

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Written by chrisanderson316
4027 days ago

You know what, this is spot on and actually a very valid point!

I understand businesses trying to attract and bring in new customers, but it should never be at the expense of not rewarding your existing ones for the business that they've given you.

Thanks for your comment!

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