Deciding which customers to include in an Account Based Marketing target account list is key. Any customer subject to the process must deliver an acceptable ROI.
We cover what to consider when identifying key accounts and how that list can be refined to maximise potential ROI.
Building An ABM Target Account List - Outsourced Marketing Services
Posted by
philsmith91 under Marketing
From http://outsourcedmarketingservices.co.uk 922 days ago
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