In this branding case study, we see how David Ogilvy positioned Saab as a winter car so successfully the theme continued for over 60 years.
Branding Case Study: How Ogilvy Turned Speculation into Reality through Ads
Posted by
Liz_062 under Marketing
From https://www.process.st 3084 days ago
Made Hot by: thecorneroffice on December 12, 2015 7:53 am
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3082 days ago