Most big data predictions should come with the same warning label that is applied to an investment prospectus: past returns are not indicative of future results. Here is why you need to be careful with marketing predictions from big data.



Comments


Written by tiroberts
711 days ago

How interesting. It's not a good thing to use fake data. It's always beneficial to be real and authentic in business. It pays huge dividends in the long run and saves your business rep. Thanks for sharing your insights.



Log in to comment or register here.

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …
Subscribe

Joanie Mann @JoanieMann Makes Sense of Business Technology

Many business owners find the changes in technology confusing. Cloud hosting, web-based accounting, online business … More
Editor's Picks


It's time to up your game with video on BizSugar!
Have you tried BizSugar's new video posting feature?
Post your small business video to BizSugar today!
Did you know you can now post video on BizSugar?