Most big data predictions should come with the same warning label that is applied to an investment prospectus: past returns are not indicative of future results. Here is why you need to be careful with marketing predictions from big data.

Sponsored Content


Comments


Written by tiroberts
605 days ago

How interesting. It's not a good thing to use fake data. It's always beneficial to be real and authentic in business. It pays huge dividends in the long run and saves your business rep. Thanks for sharing your insights.



Log in to comment or register here.

5 Things Your Latino Employees Wish You Understood

Latino employees are the fastest-growing segment of the U.S. workforce – in fact, by some estimates one in three working …
Subscribe

Diane Seltzer @SBMarketingTool Talks Marketing Impact

Diane Seltzer believes you don’t have to be a big business to make a big impact. With that philosophy in mind, … More
Editor's Picks

Post your small business video to BizSugar today!
Did you know you can now post video on BizSugar?
It's time to up your game with video on BizSugar!
Have you tried BizSugar's new video posting feature?