Branding a Product and Choosing a Name can be a complex undertaking. Not taking into account Culture and Language can have far-reaching consequences.
Will the discerning Israeli driver be able to reconcile with driving Nissan's new "COCKROACH?"
An Open Business Letter to the Nissan Motor Company: Re: Cars and Cockroaches in Israel!
Posted by yoni67 under MarketingFrom http://jobshuk.com 4887 days ago
Made Hot by: ronika on December 12, 2010 7:20 pm
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Comments
4886 days ago
Joe 'The Magpie" Magid
4886 days ago
Perhaps the one valuable asset that roaches have would be a good marketing tool!
Yoni
4887 days ago
I was car-pooled to school - a lot of the kids in my neighborhood were Jewish. They all went to Hebrew School after "regular" school*. If my neighborhood was typical, that means that Jewish people all over will find the ad disturbing - making it a global issue. *(At the time I felt sorry for them having to go to school "after" school, but now envy them their experience.)
businessavante
4887 days ago
Thanks for your kind thoughts. Double-schooling was definitely the pits. I gave up a lot of good stickball and flag football games (my mom wouldn't let me play tackle-football; typical neurotic mother) for school after school.
I'm actually taking off of work for the next 6-8 weeks (doctors order) but will persist with blogging. I'm a writer after all. It brings me inner-peace.
All the best,
Yoni
4888 days ago
I'm familiar with the Nova example but the Cockroach is definately a great addition to the list of name blundres!
Heidi K.
4887 days ago
Perhaps when they get feedback from the local dealers, they might take some PR steps to "fix" the situation.
Thanks for reading and responding!
Yoni
4888 days ago
Alan
4887 days ago
Thanks, but I will not take credit for the insight. The folks at Nissan did all of the work, I just wrote about it.
Yoni