“Ambush aerial marketing is grossly unfair, allowing companies to exploit high-profile advertising opportunities for which legitimate sponsors have paid significant dollars” said sports minister Terry Waldron. Therefore a cricket match between Australia and Pakistan in WA will be the first to be protected from unauthorised aerial advertising. The government does so in order to protect the rights of its legal partners which have an interest to save their investments.
Ambush Marketing
Posted by 33interactions under MarketingFrom http://33interactions.com.au 5202 days ago
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