In life if you embrace simplicity you will feel less stress, have more clarity on what is important etc. The same thing goes with marketing. One small change in your marketing efforts can make a big difference to the grow of your business.



Comments


Written by HeatherStone
251 days ago

Hi Susan,

It's ironic that trying to simplify your business is often anything but simple to do. It's a process. You get rid of what you don't need or what has proven not to work, but still it's sometimes complicated. There are times when it can be hard to get rid of a part of your business that doesn't really fit because of how it affects your bottom line. It's the same with your marketing in a smaller way. You're reluctant to get rid of an effort that brings in revenue even if overall it's not really cost effective and doesn't fit in with your overall marketing strategy.



Written by m4bmarketing
251 days ago

Hi Heather,

At first glance it may not seem simple and it does take some work. You bring up good points, although if you don't make changes it will affect the business's performance. Regarding the getting rid of say products or services this can be done over time so the bottom line effect is reduced. Regarding your marketing if it is not cost effective then it stops you spending time or money on strategies on those that are and get results. The worst thing is to do nothing.

Thanks for these great comments.

Susan



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