Just because your customers are consuming less traditional print news and feature content does not mean that don't still crave information that helps them find solutions to their problems. Thus, a great news story or feature article that includes information about your company, its people, and its products can drive a ton of new business your way. After all, that's what public relations is all about.
Although you may not have a budget for a public relations staffer or a PR agency, you can still increase the likelihood that you will get solid press coverage by creating a virtual home for reporters. Make it easy for them to do their job by creating a reporter-friendly online media room. Think of this strategy as content marketing designed to provide relevant and compelling content—not to your customers—but to reporters.
5 Essential Reasons to Add a Media Room to Your Website
Posted by mona19 under MarketingFrom http://contentmarketingtoday.com 5590 days ago
Made Hot by: on January 13, 2009 10:10 pm
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