BizSugar.com › Marketing › 5 Ways A Content Marketing Campaign Can Backfire

Content marketing has seen a nice golden era, ever since Google’s Panda update back in 2011 made it clear that users’ and search engines’ priorities were aligned with businesses who could produce the best, most interesting content. Today, content is still “king” when it comes to maximizing your online presence, improving your reputation, and increasing your rankings in search engines, but content marketing isn’t a shortcut to great results, nor is it ever a sure bet.