4 Reasons Press Releases Matter in Down Times

Posted by StepByStepMarketing under Marketing
From http://www.fuelnet.com 5303 days ago
Made Hot by: shanegibson on October 22, 2009 2:12 am

Mickie Kennedy, founder and CEO of eReleases, cites four strengths of press releases, a tool that should be in any company's recession survival kit for building brand awareness.

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Written by ShawnHessinger
5302 days ago

With all due respect, as a working member of the press for many years, I must say that this depends greatly upon your local paper. Some are so adverse to this kind of promotion nowadays and so strapped for advertising revenue that you must really be sure the information you're pitching is newsworthy to see it in print or definitely expect a visit from the local ad rep before the paper ever agrees to print a word.

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