4 Powerful Marketing Lessons From a Voyage Around the World

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 5099 days ago
Made Hot by: maplesummit on May 18, 2010 5:05 pm

If you do not live in Australia you may not have seen the news that a 16 year old girl Jessica Watson successfully sailed around the world unassisted. Apart from the feat itself which was pretty astounding, what caught my attention was the planning and execution by the team responsible for the marketing of the whole journey.

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Comments

Written by yoni67
5099 days ago

Susan,

An excellent piece of additional commentary! You are so right in that there will be bumps along the way in business (hopefully no collisions with tankers!) There were quite a few instances in the beginning when I almost threw my hands up and quit. I'm so glad I stuck with it. If not, I'd be back in an office with my old boss looking over my shoulder instead of where I am right now: my computer table is set up outside, the sun is shining on me, I have a great view of beautiful hills and am sipping a cold glass of lemonade while I work :) :) :)

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Written by saraib820
5099 days ago

Susan, thanks for another great post! It is truly a story and excellent insight from you which has major implications for all of us in the business world!

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Written by yoni67
5099 days ago

Susan, your EXCELLENT post made my day!!! How rich it is in tips, advice and principles for all of our businesses! I saw the story on the news...it was impossible to miss. You are so right that every journey (sailing or business) needs proper planning and marketing. I especially like the words about ignoring your detractors/critics. Our detractors can be so numerous: people telling us it can't be done, people questioning "how" we do it, statistics of small business failure which discourage us from attempting to fulfill our dreams, and perhaps most importantly, that little voice in our heads which says "how can I overcome all of the obstacles and succeed?" This is an inspiring story and an equally inspiring post!

Yoni

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Written by m4bmarketing
5099 days ago

Thank you Sara and Yoni for your comments. I actually learnt another lesson from Jessica's voyage which I had forgotten.

When she first started out she collided with a tanker and had to go back and get repairs before she tried again. Many said she should give up, but she didn't.

The lesson I got from this was in small biz we need to be mental tough as things always go wrong. You can give up or just get on with it.

Susan

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