The Trump campaign was a brilliant work in marketing. Despite enormous odds and negative press, he still prevailed. What can we, as marketing professionals, learn from this?
4 Marketing Lessons We Can Learn from the Trump Campaign - Tweak Your Biz
Posted by TroyLambert under MarketingFrom http://tweakyourbiz.com 2722 days ago
Made Hot by: mikehartman1 on November 15, 2016 11:30 am
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2718 days ago
2718 days ago
2718 days ago
None of them reached the magic tipping point beyond the early adopter segment, at least of those who voted. Overall, I would see theirs as a failed marketing campaign, but the reasons are complex.
I would point to the same initial failure of many politicians and marketers alike: they start with who they are instead of their "why" for running.