BizSugar.com › Marketing › 3 Ways to Boost Your Presence for Mom Mobile Shoppers

If you thought mobile purchases were just for Millennials, think again. A new study from Alliance Data found that over half of the mom Internet users they surveyed use a smartphone or tablet as part of their shopping process on a weekly or daily basis. What are they shopping for? 56% use a smart device to shop for clothes (for themselves and their family), 47% buy beauty products, 42% buy household products, 39% buy toys and 31% buy items they need for their kids. If your brand falls into one of those categories, you need to make sure your mobile strategy is keeping your brand top-of-mind. Here’s how you can boost your brand’s mobile visibility.