As a marketer, you’re a storyteller. The hero of your story isn’t you or your business. It isn’t your product, either. The hero is your target audience, your future customer. Your product (or your service) is the love interest. You’re going to tell the story of how they meet and live happily ever after.

You won’t find any foolproof paths to marketing success, and traditional marketing materials may not always be enough to boost your brand. But telling your story in less-commonly-used ways just may get you where you want to be while the competition lags behind.



Comments


Written by HeatherStone
480 days ago

Hi Marshall,

Fantastic post about unusual approaches to marketing. I guess my favorite would be turning customers into your PR army. This is essentially the power of word of mouth and I think it is generally still underrated. The nice thing about this approach is that it allows you to accomplish two things at once. While focusing on the quality of your product, you are also engaging in marketing, because improving the satisfaction your customers feel should make them want to tell others about you.



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