3 Underused Marketing Workhorses for Small Business Owners

3 Underused Marketing Workhorses for Small Business Owners Avatar Posted by megantotka under Marketing
From http://diymarketers.com 1255 days ago
Made Hot by: Evan Collins on July 8, 2013 3:09 am
As a marketer, you’re a storyteller. The hero of your story isn’t you or your business. It isn’t your product, either. The hero is your target audience, your future customer. Your product (or your service) is the love interest. You’re going to tell the story of how they meet and live happily ever after.

You won’t find any foolproof paths to marketing success, and traditional marketing materials may not always be enough to boost your brand. But telling your story in less-commonly-used ways just may get you where you want to be while the competition lags behind.





Comments


Written by HeatherStone
1249 days ago

Hi Marshall,

Fantastic post about unusual approaches to marketing. I guess my favorite would be turning customers into your PR army. This is essentially the power of word of mouth and I think it is generally still underrated. The nice thing about this approach is that it allows you to accomplish two things at once. While focusing on the quality of your product, you are also engaging in marketing, because improving the satisfaction your customers feel should make them want to tell others about you.



Log in to comment or register here.

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
Subscribe

Meet Ronika Khanna: BizSugar "Contributor of the Week"

Did you ever feel unfulfilled in your job and as if life could be offering you more. These are the exact … More
Editor's Picks


Have you tried BizSugar's new video posting feature?
Post your small business video to BizSugar today!
It's time to up your game with video on BizSugar!
Did you know you can now post video on BizSugar?