As a marketer, you’re a storyteller. The hero of your story isn’t you or your business. It isn’t your product, either. The hero is your target audience, your future customer. Your product (or your service) is the love interest. You’re going to tell the story of how they meet and live happily ever after.

You won’t find any foolproof paths to marketing success, and traditional marketing materials may not always be enough to boost your brand. But telling your story in less-commonly-used ways just may get you where you want to be while the competition lags behind.

Sponsored Content


Comments


Written by HeatherStone
472 days ago

Hi Marshall,

Fantastic post about unusual approaches to marketing. I guess my favorite would be turning customers into your PR army. This is essentially the power of word of mouth and I think it is generally still underrated. The nice thing about this approach is that it allows you to accomplish two things at once. While focusing on the quality of your product, you are also engaging in marketing, because improving the satisfaction your customers feel should make them want to tell others about you.



Log in to comment or register here.

Learn How to Build a Firm Benefits Foundation

While health care reform hasn’t gone into full swing mode yet, your business can lay a firm foundation for 2015 by following …
Subscribe

Woo-hoo! It's Sherryl Perry: BizSugar "Contributor of the Week"

As anyone who regularly visits the BizSugar community knows, we absolutely love our contributors. Contributors … More
Editor's Picks


It's time to up your game with video on BizSugar!
Post your small business video to BizSugar today!
Did you know you can now post video on BizSugar?
Have you tried BizSugar's new video posting feature?