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Posted by adamjayc under MarketingFrom https://startupbonsai.com 745 days ago
Made Hot by: BizWise on May 11, 2022 2:04 pm
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Comments
736 days ago
All the Best,
Martin
736 days ago
How easy / hard is it to cover a keyword like this: "podcasting 2.0" ?
All the Best,
Martin
736 days ago
But there are other factors to consider as well. Such as links/referring domains, strength of competing pages, etc.
Also, understanding the intent behind these keywords/search queries is super important.
It's possible to go for easy keywords and fail to rank because Google is ranking content that is framed differently or is a different type of content.
For example, it'd be near impossible to rank the homepage of a SaaS social media scheduling tool for a keyword like "best social media scheduling tools" - because that query indicates that users are looking for a list, not a specific brand.
Some keywords serve as signposts - and the first page of results is designed to cater to multiple intents.
A good example of this is "WordPress landing pages" - this query used to rank only roundups of landing page plugins. Now, it's a signpost and includes roundups of plugins, themes, tutorials, and sometimes specific products.
- Adam
737 days ago
All the Best,
Martin
737 days ago
Google Trends becomes a lot more useful when validating business ideas or entering into a new niche/industry.
- Adam