BizSugar.com › Marketing › 19 Ways For Using Google Trends To Build Your Content Marketing Strategy

Did you know that companies who use data are six times more likely to be profitable year-on-year? There are tons of data sources you can tap into as a marketer, ranging from Google Analytics to your SEO tool of choice. One overlooked tool is Google Trends––a free-to-use platform that shows you how demand for a topic (or keyword) has changed over the last few years.