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This article under Small Business on CNNMoney.com explains why small businesses fail. But if you were expecting writer and entrepreneur Jay Goltz to tell you just one or a couple of reasons, forget it. Instead Jay suggests that entrepreneurs MUST be their CFO's without handing the money managing tasks completely to a bookkeeper because only the entrepreneur understands the ins and outs of their business well enough to understand where the problems are. Jay goes through a scenario with one small business owner to show how impossible it is to diagnose a business problem without an intimate understanding of your product or service, your customers and how all of this works.