I recently read that most charities really don’t know much about their donors. Many are guilty of a very serious blunder: they only talk to their donors when they need money. They treat donors like ATM machines.
Imagine if the only time you spoke to your neighbour was when you needed to borrow sugar or a lawn mower. How often would they continue to talk to you or consider you a friend with this kind of behaviour?
Survey Says Most Non-profits Don’t Know Their Donors
Posted by sumac under ManagementFrom http://sumac.com 3470 days ago
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“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
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