Big companies have it easy when it comes to gathering and utilizing competitive intelligence. They have a defined brand and a fairly clear picture of market penetration, differentiators, and existing products and services.
Start-ups, especially high-tech ones, typically don’t have the same luxury. But competitive intelligence is important for investors and shareholders, customers, and employees (from business development to product to customer service).
Keeping Tabs on the Competition as a Start-Up - Michael Fertik - Harvard Business Review
Posted by CateCosta under ManagementFrom http://blogs.hbr.org 3640 days ago
Made Hot by: kingofcontent92 on May 15, 2014 11:29 pm
Who Voted for this Story
Subscribe
“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
Comments