Have you heard about how the Unilever, a British Dutch conglomerate, took over Ben & Jerry’s? It’s a story of sheer courage of the CEO to show adaptability. The Ben and Jerry were known for their best ice cream flavours like Karamel Sutra, Chocolate Therapy and Imagine Whirled Peace. The CEO in fact preserved those intangible assets while introducing company’s own managerial controls. The culture change within the acquisition brought about many challenges and those who adapted to those changes survived.





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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!