BizSugar.com › Management › Having a Chief Customer Officer is Good for Retail

While the focus on what’s changing on the ground remains a primary component of a company’s overall customer experience strategy, it’s also important to consider what changes must be made to higher level staffing to ensure those responsible with overseeing a shift toward total omnichannel integration are moving forward effectively.

Creating a Chief Customer Officer position can benefit your retail business for short-term and long-term goals. Industry Insights' David Rich explains why.