BizSugar.com › Management › Are your job ads gender biased?

Does the language used in your organisation’s job adverts unintentionally attract (or dissuade) a particular gender? Are there specific terms included in your job descriptions which could be biased towards a particular gender? And does it matter? Evidence suggests that recruiters would do well to be aware of the unconscious opinions – based on stereotypes and prejudices – that might be hampering their recruitment efforts.