BizSugar.com › Management › Advantages and Disadvantages of Various Advertising Mediums : PowerHomeBiz.com

If you are ready to get the word out about your business, one of the steps that you need to do is to select the right advertising medium where you will promote your small business.

For a small business, every dollar is precious. Small businesses do not advertise for the sake of advertising. Instead, they want to get the most return for their investment. Your advertising campaign should translate to greater sales, more profits and healthier bottom line.