BizSugar.com › Management › 5 Brilliant Examples of Ambient Marketing for Nonprofits

Steuart Henderson Britt, an advertising consultant once famously said, “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.”

One of the best media channels helping charities around the world gain publicity and recognition is ambient marketing.

Ambient marketing is an unconventional way of marketing that relies on time, energy, volunteers, creativity, and imagination rather than on big marketing budgets. Typically, it relies on the unconventional, often targeting people in unexpected places and ways.

The objective is to tell the story about the product or cause in a unique, engaging and thought-provoking way.

Here are some excellent examples of how even small charities have used ambient marketing very effectively: