BizSugar.com › Global › Why Author Rank Matters More After The Death Of Google Authorship

What does an editorial by an established author have in common with all the other content pieces by all the other authors in your niche?

Too much… there are countless authors who are musing the same ideas as authoritative writers, and in similar ways.

But how should readers identify and choose content written by an authority over another writer’s work?

Google made it easy to identify the work of certain authors on the premise that ‘some people are smarter than others on certain topics’. It introduced the ‘Google Authorship’ program with the aim of giving authors who were better informed on their subject matter greater importance in search engines.