Marketers are asked to rely on numbers again, this time in the form of big data, and to shun their own creative instincts. This move will lead many marketers to fail, but not for the reasons MIT's Andrew McAfee thinks they will--at least not entirely.
No room for marketers' instincts in Era Of Big Data? Yes there is!
Posted by estherschindler under GlobalFrom http://www.fiercebigdata.com 3762 days ago
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“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”
“Lisa: I have not heard about the expression, "engagement...”
“Adam: Do you have a favorite tool at the moment?...”
“Adam: I have to look into this issue in the near future... ;)...”
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