6 Things to Switch When Targeting Content for Foreign Markets

Posted by GlobalReach under Global
From http://www.contentmarketinginstitute.com 4917 days ago

Quick question. Which would you rather receive: a form letter addressed to “Dear Friend” with a generic sales pitch, or a personalized note addressing your most pressing concerns and offering tailored ideas to help? Hmmm. Tough choice, right? In that case, don’t take a one-size-fits-all approach to your content marketing—especially as you start targeting foreign markets.Here are 6 things to change.

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Comments

Written by businessavante
4917 days ago

Though I can't be sure, I think I've read a couple/three bot-translated blogs here - bizarre phrasing, indeed!

businessavante

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Written by GlobalReach
4917 days ago

Oh, no! :-) It's fairly easy to tell, isn't it? Although I certainly use services like Google Translate when I want to get the gist of something written in a foreign language (very handy), I would never rely on it to write something others will read.

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Written by saraib820
4917 days ago

Ann-Christin,

Great and very comprehensive post on the subject. I agree completely. As a project manager for an international company, we provide services for an international clientele: 30 countries at last count. The one-size-fits-all approach simply doesn't work. You are write about quotes, idioms, etc. sometimes they are unfamiliar and sometimes they get lost in translation.

Great article and great solutions.

Rivkah

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Written by GlobalReach
4917 days ago

Thanks, Rivkah! With your experience, I'm sure you've seen some funny examples of translated idioms.

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