What almost seemed like a fad in the mid 90s is now a way of life… or is it? If you read some of the recent pundit analysis on CRM usage, you will find that most companies have not completely adopted CRM — and those that have, not all of them have done it successfully (which is a whole different subject for another time).
Why CRM, Why Now?
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From http://www.customerthink.com 5125 days ago
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