Despite best intentions, well-trained employees and detailed procedures, things go wrong. The pink sweater gets shipped instead of the blue, the gadget doesn’t work, a $50 credit is misapplied.





Comments


Written by Arshad-Amin
1065 days ago

Apology is necessary not because you made a mistake, error but because your customer loses trust in you, in your brand the moment mistake is made and the longer you take (as a business) to realize it, the further complicated it gets, not to mention that according to an HBR Study (1) a customer that have negative experience with a business, brand told about it to 10 or more people, you don't want that happened to you right ?

any way good post and good video, keep sharing the amazing stuff :)

Reference:

1. Harvard Business Review, “Stop Trying to Delight Your Customers” by Matthew Dixon, Karen Freeman, and Nicholas Toman, July 2010



Written by tcamba
1090 days ago

Apologies can go a long way especially for customer service! Apologies done right will have a great impact on your business.



Log in to comment or register here.

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …
Subscribe

Marie Forleo Kicks Ass For Small Business @marieforleo

Marie Forleo not only talks the talk. She also walks the walk. In 2001, she quit her job in publishing and embarked on … More
Editor's Picks


Did you know you can now post video on BizSugar?
Have you tried BizSugar's new video posting feature?
Post your small business video to BizSugar today!
It's time to up your game with video on BizSugar!