It costs lot more to attract new customers than to retain existing ones. How to take care of existing customers to increase sales and profit.

Sponsored Content


Comments


Written by AngelBiz
219 days ago

Heather - Good question. There is a always a need to do external marketing to attract new customers. My point is you do not want to do it at the expense of existing customers. Many times I have come across a situation where customers who have been loyal for number of years are denied special promotion because they are targeted only at new customers. Just imagine the feeling you would get when hearing this, especially when you have done business with the company and spent significant amount over number of years.



Written by HeatherStone
220 days ago

Harry,

The argument you hint at here -- that taking care of existing customers will get you new ones -- is powerful. My question is how much marketing to attract new customers should you really engage in? Any? How much external marketing should you do?



Log in to comment or register here.

Learn How to Build a Firm Benefits Foundation

While health care reform hasn’t gone into full swing mode yet, your business can lay a firm foundation for 2015 by following …
Subscribe

BizSugar Contributor Builds Web Marketing Blueprint

From the beginning, Scott Dudley has focused on marketing for the Web, launching Lo Cost Marketing.com in November … More
Editor's Picks

Post your small business video to BizSugar today!
It's time to up your game with video on BizSugar!
Have you tried BizSugar's new video posting feature?
Did you know you can now post video on BizSugar?