BizSugar.com › Customer Service › 8 Secrets to Creating Customer Loyalty

B2C companies have plenty of loyalty marketing tools at their fingertips—from loyalty cards to mobile apps. But what about B2B companies? Building customer loyalty is just as important for you. In fact, 44 percent of B2B companies report that 60 percent or more of their new sales are made to existing customers, according to a study by Loyalty360 reported in MarketingProfs. Here are 8 ways to create loyal B2B customers for your company.