When Your AD doesn't Work....

Posted by bmichellepippin under Advertising
From http://www.bmichellepippin.com 4821 days ago

Confused by what to do when your paid ad doesn't "work"? You're not alone!

WHY in the WORLD do otherwise smart and savvy business owners FAIL to acknowledge basic MATH in their business? If a paid advertising effort produces $0 in increased revenue, why would running that SAME ad (with no changes) in the SAME publication somehow produce MORE income? Zero times any number is always zero.

Yet, this is the scenario I see all the time… When one ad doesn’t work, the business owner will enlarge (or add color to) the SAME AD…. expecting (much) different results… Usually following the “expert” advice of the salesperson who earns MORE money when you buy a BIGGER or more colorful ad. Go figure.