Tested Advertising Methods is the classic text by John Caples on how to write effective and scientifically tested copy. John Caples took the craft of copywriting one step further by testing what exactly worked, that is, what brought in the most sales for the client. What else is advertising copy for, after all?
Tested Advertising Methods, by John Caples
Posted by rose.gala under AdvertisingFrom http://www.suite101.com 4885 days ago
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