You’ve heard of companies rebranding themselves for a fresh start. So is it possible for an entire city to rebrand itself to shed an old image and introduce a new one? Check out what’s happening in Fresno, Calif. But the rebranding is directed at an audience you wouldn’t think of first - its own residents. Thus, the city set out to find a variety of small business branding ideas.
Example Of A City Rebranding Itself
Posted by jsternal under AdvertisingFrom http://www.understandingmarketing.com 5263 days ago
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