What's one of the biggest copywriting mistakes I see all the time?
Copywriters focusing too much on the features of their product/service, as opposed to the benefits.
Why's it such a huge mistake?
Because no one cares about your product. All your prospect cares about is the benefits they will get from it. Simple.
Copywriting 101: Sell The Benefits – Not The Features – I Am Tom Andrews
Posted by TomAndrews under AdvertisingFrom http://iamtomandrews.com 2584 days ago
Made Hot by: OpenSourceMedia on April 5, 2017 1:11 am
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