BizSugar.com › Advertising › Advertising on Amazon: What SMBs Can Gain From the Transition from Google

There are a growing number of signs pointing to a shakeup in how marketers are allocating their digital advertising budgets. Now to be sure Google and Facebook are still the top destinations for those ad dollars. But more and more you’re hearing about big brands beginning to switch as much as 50-60% of their budgets to Amazon.
With Amazon having a lot of momentum in the digital ads business, I had to pull in my Watching Amazon partner and ecommerce expert John “ColderIce” Lawson to talk about what he’s seeing in this area, how teens shopping is changing the digital ad spending equation, and what impact this shift might have on small businesses.