The buzz over new advertising technology only seems to be growing and the ideas keep rolling in. We're seeing an increasing emphasis on self-service solutions and a focus on the long tail, with increasingly diverse ad solutions that serve the small business sector, and even certain boycotts.
After a flurry of IPOs and acquisitions in 2013-2014, the industry is poised to grow by over 300 percent by 2020. Publishers and brands from all industries are realizing the strategic potential of highly targeted advertising that has global reach.
But who are the people behind the scenes, building the next generation of the ad tech industry from the ground up? These six ad tech thought leaders represent the best and the brightest that advertising innovation has to offer this year.
6 Advertising Thought Leaders To Follow In 2017
Posted by erikemanuelli under AdvertisingFrom https://www.inc.com 2550 days ago
Made Hot by: satish888 on May 3, 2017 5:52 pm
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“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”
“Lisa: I have not heard about the expression, "engagement...”
“Adam: Do you have a favorite tool at the moment?...”
“Adam: I have to look into this issue in the near future... ;)...”
Comments
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Appreciate it!
2541 days ago
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Definitely following them right now and appreciate it!
2550 days ago
It's always good to know about the people who are rocking this internet world. Everyone is talking about using ads and it's really lucrative to many.
~Ravi