This isn't a new video, but it's one of my favorites by Seth Godin, so I thought I'd share it for those of you who haven't seen it yet. It's about how the best ideas can fail if you don't know how to spread the word -- how to make the idea appeal to early adopters -- how to create an idea that's truly remarkable.
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Thesmiths voted on the following stories on BizSugar
Seth Godin: Sliced bread and other marketing delights
Posted by JohnH under MarketingFrom http://www.youtube.com 6004 days ago
Made Hot by: Ideas2Deals on December 16, 2007 10:32 pm
Jerry Seinfeld's Productivity Secret
Posted by dobbie under Self-DevelopmentFrom http://lifehacker.com 6023 days ago
Made Hot by: tiroberts on November 25, 2007 5:54 am
Years ago when Seinfeld was a new television show, Jerry Seinfeld was still a touring comic. At the time, I was hanging around clubs doing open mic nights and trying to learn the ropes. One night I was in the club where Seinfeld was working, and before he went on stage, I saw my chance. I had to ask Seinfeld if he had any tips for a young comic. W
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How to Beat a Lower-Priced Competitor
Posted by suzyQ under MarketingFrom http://www.bnet.com 6045 days ago
Made Hot by: on November 1, 2007 1:24 pm
It's every company's nightmare: a competitor enters your market with a similar product priced at a fraction of what you currently charge. You need a strategy for beating the low-ballers. So what's the best way to proceed?
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Now this is what I call customer service
Posted by TerryJackson under Customer ServiceFrom http://www.zazlamarr.com 6051 days ago
Made Hot by: thesmiths on October 24, 2007 10:33 pm
Wow! This is the kind of customer service that they'll be mentioning in business books for years. You never know what can happen when you add a little human kindness to your "customer policies." Kudos to Zappos!
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