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I recently came across a definition of e-Marketing that I really like:

Very simply put, eMarketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet.

Yes, it sounds very simplistic, even obvious... Read More

Wednesday I wrote a post called Money Talks; Bullshit Walks. In it I suggested that the measures that matter to small businesses most are financial, specifically cash flows and operating profit. I got a couple of comments from those that did not appreciate my use of "vile language." Read More

On Monday I wrote a post about reviewing business performance, and I got lots of great responses in the LinkedIn groups where I posted it as a discussion topic. There were many different ideas about what metrics are most important, including customer retention, employee satisfaction, and marketing effectiveness.

Each of these measures are helpful, as are countless others. However... Read More

The first quarter of 2010 is now behind us, and it's time for businesses to look back and see how they did. There are typical measures of success that many companies use:

* Did we make our target numbers?
* Did we do better than first quarter of 2009?
* Did we do well compared to our competition?

All of these are valid questions and can give a company insight into their busin Read More

Without a doubt my favorite thing about this blog has been the great conversations I've had with intelligent, engaging readers in the comments section here and in the LinkedIn group discussions where I post each blog link...
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Last week I wrote this post sharing my social media strategy as it is today. I received a ton of great feedback! Thanks to everyone who commented on this blog and in the group discussions it was posted in. One reader, Mike Y, left a comment offering to review my LinkedIn account and my website. I accepted his offer and we continued our discussion via email.

I had mentioned that I plan to r Read More

My grandfather worked in the same factory for 30 years. He worked his way up the ladder (and pay scale), and they paid his retirement benefits until the day he died.

Those days are long gone. Retirement plans have given way to 401Ks. Employee promotions are pretty rare. Most companies view their employees as expendable. Many employees see their employers as nothing more than a means to an Read More

Social media can be quite overwhelming. There are many different ideas about which social networks are the best to use and how to use them most effectively. These are the social media forums I use and how I use them: Read More

One great thing about small businesses is their ability to produce results. They don't have to worry about many of the things that slow down corporations like stock prices and endless reporting. With less administration needed they can spend more of their time generating revenue and growing the business. But how should the business grow? Where should the business go to find new customers? Wh Read More

A post I wrote Friday about struggling with increasing my network got an incredible response! I received a ton of great comments on this blog and in the LinkedIn discussions where I posted a link . One comment in particular was so compelling that I asked the author if I could re-post it here for everyone to read... Read More