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At first, I sat there stunned. Could a newsletter about carefully choosing someone who knows social media (like BizSugar) be followed up with a live example so poignantly demonstrating why it is crucial to do so? Read More

You have about 3 seconds to convince your website visitors that they’re in the right place. Do your visitors complete your calls-to-action? Read More

More and more people these days are running live webcasts, for many reasons e.g. to raise awareness of products and services, or to provide much needed training to customers or employees.

In this blog post I will cover some things that you should do when planning and communicating your session. Read More

The reason that flat tax plans are getting so much play these days is because they are put forth as simple, "fair" replacements for our current, complex tax code. Although we talk about a flat tax as if it’s some monolith, there are different types. Read More

In this article, I share with you 4 business mindset areas, where the Trick or Treat game applies and directly impacts our results and, ultimately, our success. It is important for us, business owners, entrepreneurs and corporate executives to pinpoint and tackle these areas to ensure we do not pla Read More

What's in a fan? To understand the true value of a fan, we need to consider their context, their behavior and the resulting data generated for marketers. Read More