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Launching a new brand can be an exciting yet daunting task. Exciting because doing something new is always exciting and daunting because getting out there in a crowd is just that. From what I’ve seen so far there are indeed no short cuts to success. However, you can create and build engagement for Read More

A lot of people these days are so focused on marketing their businesses online that they tend to neglect the offline part. Sure, promoting online is much easier, gives us wider reach and most of the time, is cheaper as well. However, this doesn't mean doing offline promotions is not worth it. Read More

The previous post dealt with some of the hidden challenges of blogging. Now it’s time to get super positive, and discuss why blogging is incredibly awesome. Blogging entails a great amount of work, but with that you get back a myriad of worthwhile experiences. Read More

Regardless of the scale of operations almost all businesses are on the social media. It is of course, true that we have to be where our customers are. If you have just entered the social media in search of your customers, you have done the right thing. However, after some time, you might find it di Read More

Valentine’s Day has come and gone. But don’t miss the opportunity for your store to celebrate the coming of St. Patrick’s Day on March 17. With a bit of luck (and some green shamrocks), you can have your store decked [...] Read More

Have you ever run a Facebook campaign and been confronted with a bunch of hate posts?

This blog post details a few of the haters comments and gives an adequate response to each.

NOTE: This is a little tongue in cheek. Take it all with a pinch of salt. Read More

By Greg Fry, Associate at The Ahain Group

Guy Kawasaki made a quote that I love – “The nobodies are the new somebodies”. Over the past 5 years businesses have had a big focus on generating Likes, Followers, Connections and friends on their various Social Media sites. Companies have become obsess Read More

There are certain undeniable benefits to being self-employed, enough that you might consider it as a career path after graduation. Read More

Software startup using the lean startup feedback loop for customer development. We are shifting our product goals based on user feedback. Read More

Creating a Facebook Friends List will help you filter out noise, update the right people, and increase productivity. Read More