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A great SEO strategy means clean on-page optimisation, solid architecture, lack of dead links and of course no more thin and duplicate content.
Find out how you can optimize your website so that in the end you provide value to your visitors.
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Today, more than ever, people are looking for information online about the biggest news. Check out this article to find out how you can leverage newsjacking and be the authority they are looking for.
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By now, you may have been presented the option to upgrade your Google Analytics account to Google Universal Analytics.
If you haven't yet decided to make the change, here are 6 new features from Universal Analytics that will help you make up your mind.
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The Content Marketing Campaign Strategies we provide clients, typically lay out the details of a three-month plan covering one complete content marketing campaign cycle. Check out an easy content marketing campaign process that you can customize for each client, based on their needs, audience, budg Read More

If the SERPs are a zero-sum game, where drawing a click in one place takes it away from another, how are ads influencing organic click-through? Read More

In 2014, with Google’s search results pages being randomly filled with different types of listings, it is close to impossible to predict what will catch the reader’s eye.

That is precisely why we have just performed a CTR study to bring to light the distribution of clicks between Google search r Read More

While not everyone agrees .edu links are innately superior and that they're Google's favourites, .edu links are still regarded as the cherry on the cake most of the time. Check out some great tips for simple .edu link building!
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Facebook's algorithm for determining what is displayed within the news feed is altered constantly to deliver a better experience for its users. For many brands, this causes consistent headaches as they try to stay ahead of the curve. Find out more about these recent changes and what you can do abou Read More

The blogosphere is cluttered with hip jargon like, “forget about SEO, it’s all about the user experience“.

Meanwhile, new search marketers and less experienced content developers seem to genuinely believe everything they read online and fall for sexy taglines about how strategies should be put t Read More

Getting people to the bottom of the page is as much about your skill with presentation as it is about your gift for writing. To put it simply, your content needs to be easy to read as well as artfully worded.We call this readability. This article details what you can do about it. Read More